While GM and Ford spend $600–$700 on ads just to sell one car, Tesla skips the entire bill and still dominates headlines.
💰 Legacy Carmakers Bleed Ad Dollars
- GM spent $3.6 billion on ads in 2023 that’s ~$582 per car. https://stockdividendscreener.com/auto-manufacturers/marketing-advertising-and-promotional-expenses-of-car-companies/
- U.S. car dealers? Even worse $708 per vehicle on average just to move inventory.
🧠 Tesla Spends $0 and Still Wins
- Until 2023, Tesla’s ad budget was literally $0.
- Instead of buying airtime, Musk tweets, memes, and goes viral.
🚀 Elon’s Mouth = Marketing Machine
- Smoking weed on Rogan, launching cars into space, tweeting “69,420” prices every moment is free global PR.
- His brand fuels Tesla’s brand. The result? Tesla trends. Constantly.
👥 Owners Sell Teslas For Him
- With referral bonuses and rabid fans, Tesla’s community does the advertising for free.
- No TV spots. No dealerships. Just hype, headlines, and hardware. 💯
