With TV losing viewers, mainstream media is pouring resources into YouTube to capture online audiences. YouTube supports this by promoting their polished content more than independent creators’ work.
📊 Independent creators report sharp drops in views and subscribers
📺 Major news outlets like CNN and Fox News receive priority in recommendations
🔕 Many creators’ notifications fail to reach their audiences
💼 Corporate channels gain millions of views and new subscribers
🤝 YouTube likely boosts these channels due to advertising partnerships
🎯 Independent creators feel pushed out and unable to compete
⚠️ What This Means for Viewers and Creators
This battle for YouTube’s soul affects everyone who values diverse and independent media. If the trend continues, YouTube could lose its edge and cultural relevance. Viewers and creators must act to preserve what made the platform special.
• 📢 Viewers should manually follow favorite creators and engage actively
• 🌐 Creators should diversify to other platforms like Substack or X
• 💰 Advertising dollars will likely keep favoring big media unless challenged
• 🤖 AI-generated corporate content may further threaten human creators
