🚀 Product Shift
Each browser tab becomes its own autonomous, AI-powered research agent an async process working on your behalf.
🧠 Persistent Context
Deep integration with your email, calendar, shopping history, and social graph means the browser remembers your intent across sessions.
🎛️ Unified Control
One universal input box to search, browse, buy, schedule, and delegate eliminating the need to jump between apps.
🏛️ Why Legacy Platforms Like Google and Meta Struggle to Follow
💰 Revenue Cannibalization
The closer platforms get to giving direct answers or completing actions, the fewer opportunities remain for ads and CPC auctions.
🏢 Organizational Inertia
Features that collapse the funnel from search → click → convert threaten legacy business units. So true disruption gets siloed or delayed.
🤖 Model Disadvantage
For over 18 months, open frontier models (from OpenAI, Anthropic, etc.) outpaced what incumbents shipped—enabling faster, smarter agents from nimble startups.
🔧 Implications for the Broader AI Stack
🌐 Browser as AI Agent
The browser becomes the thinnest viable client for heavy AI inference a gateway, not just a viewer.
🔐 Trust Layer for Identity & Payments
Login, authentication, and payment permissions move from apps to the browser layer creating a new digital tollbooth.
🧾 Real Delegation Requires Real Trust
Only agents operating inside the browser’s secure context can screen resumes, book flights, or pay bills. Standalone bots don’t have enough access or trust.