FIFA World Cup 2026™
Broadcast Rights Tracker
Rights fees, bids, sponsorship & deal status by country / region
Ask price — top 3 markets
🥈
Japan
& UK ~$200m
& UK ~$200m
🥇
USA
~$945m
🥉
S. Korea
$125m
Est. sponsorship — top 3 markets
🥈
USA
$1.10bn
🥇
China
$1.39bn
🥉
S. Korea
$350m
| # | Country / Region | Reported price / ask | Current bid | Est. sponsorship | Key corporate sponsors | Status |
|---|---|---|---|---|---|---|
| 1 | 🇺🇸 United States Fox Sports · Telemundo |
🥇 ~US$945m+Base fees + host bonuses | No-bid extension — fee set | 🥈 ~US$1.10bn | Coca-ColaVisaMcDonald’sBudweiserFrito-Lay | Confirmed |
| 2 | 🇯🇵 Japan Dentsu · NHK · Nippon TV · Fuji TV · DAZN |
🥈 ~US$200mEstimated | Not disclosed | Not disclosed | Dentsu ad ecosystem | Confirmed |
| 3 | 🇬🇧 United Kingdom BBC · ITV |
🥈 ~US$200m+Benchmark / estimate | Not disclosed | Not disclosed | Domestic market | Confirmed |
| 4 | 🇰🇷 South Korea JTBC · KBS sublicence |
🥉 US$125mReported | Deal reached — private | 🥉 ~US$350m | Hyundai/Kia | Reported deal |
| 5 | 🇩🇪 Germany Deutsche Telekom / MagentaTV · ARD · ZDF |
~US$120mEstimated, exact fee unclear | Not disclosed | ~US$150m | Adidas | Confirmed |
| 6 | 🇨🇳 China CCTV / China Media Group |
US$120m–300mInitial ask US$250–300m; revised to US$120–150m | US$60m–80m⚠ Deadlocked — gap unresolved | 🥇 US$1.39bn | Wanda GroupHisenseVivoMengniu Dairy | Deadlocked |
| 7 | 🇪🇸 Spain RTVE · Mediapro / DAZN |
€55m (~US$60m) | Deal reached — private | Not disclosed | Domestic market | Reported deal |
| 8 | 🇮🇳 India Reliance-Disney / JioStar (Sony declined) |
US$60m–100mFIFA asking price | ~US$20m⚠ Far below ask — rejected | ~US$100m | Byju’sAmul | Rejected / unresolved |
| 9 | 🇦🇺 Australia SBS · SBS On Demand |
A$30m (~US$20m) | Deal reached — private | Not disclosed | Domestic market | Reported deal |
| 10 | 🇻🇳 Vietnam VTV · SCTV |
US$15m–20mMarket floor | ~US$15m⚠ At floor — ongoing | Not disclosed | Domestic market | Ongoing |
| 11 | 🇧🇩 Bangladesh Unconfirmed / reseller-linked |
Tk151–200cr (~US$12–17m) | No confirmed bid⚠ Implied affordability gap | Not disclosed | Domestic market | At risk |
Ask = FIFA’s reported asking / listed price ·
Bid = Broadcaster’s reported counter-offer or current position ·
Sponsorship = Estimated contribution from top-tier corporate partners, not broadcast revenue ·
🥇🥈🥉 medals highlight top-3 markets by ask price; 🏆🥇🥈🥉 by sponsorship value separately ·
Figures in USD unless stated.
